Netflix is crediting one set of strange ads for helping Wednesday become a hit. The Head of Scripted Series for the streaming giant, Peter Friedlander, spoke to Vulture about the whirlwind hit. In his estimation, a cheeky bit of marketing around TSA bins really cut through with some of the audience. In fact, if you were traveling in the United States during the holiday season, you might have seen the imagery in the airport while you were battling to get on a plane or buying an overpriced sandwich. But, for Friedlander and Netflix writ large, the effort made some of the difference. Things like that video of Cousin Thing absolutely terrorizing normal passers-by was hysterical to watch people find on social media. Clearly this show has captured something that people really enjoy. How else could it have caught Stranger Things and the like so easily? Check out his assessment down below.
