Following the company’s takeover by Elon Musk, Twitter has been making a number of changes to the user experience. One of the biggest changes relates to the current blue check system. Currently, the system is in place to verify that celebrities, journalists, and public figures are who they say they are. Musk announced a controversial change to that system last week, which would give a blue check to anyone that pays $8/month for Twitter Blue, with no verification needed. That has led to major concerns about impersonators, but now Twitter has revealed a new “official label,” which will designate which accounts are official.
A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the “Official" label to select accounts when we launch. pic.twitter.com/0p2Ae5nWpO