Twitter is making big changes to its verification system once again. At the end of October, Elon Musk took full control of Twitter and began to make major changes to the platform. Perhaps the biggest one was that he laid off half of the staff and then proceeded to confirm that Twitter Blue would be getting a big overhaul. The new $8 subscription service would allow people to pay for a blue checkmark, previously used to signify that an account belonged to a celebrity, company, or other noteworthy entity. Of course, as soon as people got their hands on it, they began impersonating people and companies. Musk then stated that these accounts would not be allowed unless they clearly stated they were parody, but even then, people were still getting banned.

Sorry for the delay, we’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates. Painful, but necessary.