Marvel star Simu Liu is partnering with the fan-favorite retailer BoxLunch for a good cause. On Wednesday, BoxLunch named Liu, who stars as Shang-Chi in the Marvel Cinematic Universe, their first-ever BoxLunch Giving Ambassador. In the role, Liu will be appearing in a marketing campaign across all of BoxLunch’s 207 stores, as well as its website. The campaign aims to raise awareness for BoxLunch’s ongoing partnership with Feeding America, with both organizations working to end hunger in the United States. Additionally, Liu is set to present an award celebrating BoxLunch’s 150 millionth meal donated at the first-ever BoxLunch Gala Honoring Feeding America, which will be held on Wednesday, November 9th at Los Angeles’ City Market Social House. The star-studded gala will help bring awareness to Feeding America’s mission to advance change in the United States by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters, and the community.