Rick Astley recreated his “Never Gonna Give You Up” video for CSAA Insurance Group. The partnership seems random at first, but the brand is banking on Astely’s pop culture footprint to help it in their 17 United States markets. The singer has waited 35 years to recreate the Internet’s favorite clip. Back in 1987, Astley took popular radio by storm with the hit single. (If you can find the performance from Top of the Pops near then, it is absolutely worth it!) CSAA is using the song to celebrate their 100-year long streak of providing support to customers. Is this weren’t enough Rickroll action, there are also Rickified QR codes that people can go scan out in the wild. Basically, scan the code and get to see the video out in the wild. It’s a weird absorption of meme culture, but that’s been going on for a while now. The whole Rickroll phenomenon is actually 15 years old when you think about it. “Never Gonna Give You Up” is in a rare club of YouTube videos with over a billion views. Check out the video for yourself down below.
