It looks like the M&M spokescandies are back after the candy company revealed that they would be retiring them in favor of Maya Rudolph. Rudolph appeared in a few commercials as the new spokesperson and revealed her new Ma&ya’s clam candy. There were a few Super Bowl commercials leading up to the big reveal, and it was pretty hilarious. It seems that the candies were jokingly retired after a backlash to some minor brand changes over the past year. After making some minor design changes to the Green M&M, the company also introduced a purple M&M “spokescandy” last year, followed by an all-female packaging promotion earlier this month which was thought to be another reason for the backlash. During their final Super Bowl commercial, it was officially revealed that the M&M’s spokes candies would be returning.
We’re back. #SuperBowl pic.twitter.com/3cgiiQdnHP
