Elon Musk is once again altering the rules that go with Twitter’s new verified checkmark system. In October, Elon Musk officially gained control of Twitter and began making moves in an effort to try and make the company more profitable and successful. This started by laying off half of the company (some of whom had to reportedly be asked to return shortly afterward) and a revision of Twitter’s subscription service, Twitter Blue. Under Musk, Twitter Blue costs $8 and allows users to have a verified blue checkmark next to their name amongst other things. However, many have used this feature to impersonate big brands and public figures and say outlandish things, causing fear among advertisers. Although Musk has stated that users who impersonate others will be punished, he’s taking it a step further.
To be more precise, accounts doing parody impersonations. Basically, tricking people is not ok.