AMC Theaters proposed a tiered pricing system for different seats in theaters and Elijah Wood dislikes the idea. The Lord of the Rings star joined a chorus of people who took issue with the idea this week. AMC is still trying to get revenue back up to pre-pandemic levels and this new seat-based ticket price initiative is one way they thought about doing it. Needless to say, trying to raise the price on good seats seeing the same movie didn’t go over well on the Internet. Wood is far from alone in his criticism of the move, a lot of people claimed it was classist and lead to only rich people getting to see their favorite movies with a nice experience on opening nights and such. But, the Yellowjackets actor also thought about the idea of such a practice as it related to film’s history as a medium.
The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income.
