With the release of Confess, Fletch, Jon Hamm stars as Irwin Maurice “Fletch” Fletcher, a beloved pop culture figure who hasn’t graced the screen in over 30 years despite multiple attempts to get a new franchise off the ground. The movie has debuted to warm reviews, but only $260,000 at the U.S. box office in its opening weekend. A simultaneous Paramount+ release likely cut into that, but so has the film’s apparently near-total lack of promotion. Blackstone Audio, who have the rights to the audiobooks of the Fletch franchise, aren’t making the latter mistake, having tapped Hamm to appear in an ad to promote the series.

To celebrate today’s @paramountco release of #CONFESSFLETCH by #GregoryMcdonald, we got the film’s star #JonHamm in our hot seat for a Q&A on what makes Fletch an iconic literary antihero of subversion & scheme!🎥✨📕RE-RELEASING IN #PAPERBACK ON 9/20: https://t.co/TKRzFjEWf5 pic.twitter.com/Pkf3DqmLEC