Cinemark’s CEO is predicting that there will eventually be even more theatrical movie volume than ever before. During an investor call, Sean Gamble gave his read on the future of the movie business. A lot of executives have been gesturing towards a return to theaters. But, audiences have been hesitant to re-enter movie houses at the rate that they did in 2019. (After all, there is still a pandemic going on.) However, the pressure to get people back to big event releases can be felt all around the entertainment landscape. Look no further than Warner Bros. Discovery CEO David Zaslav championing Superman movies and a possible Harry Potter reboot in their earnings call yesterday. Clearly, at the executive level, there’s a push for this kind of entertainment. It remains to be seen if audiences will follow in kind. Check out what Gamble had to say in the Deadline report down below.
