Cartoon Network explained their big brand refresh this week. As more eyeballs hit the channel as a result of the larger Warner Bros. Discovery restructuring, the company has to forge a new path ahead. Senior Vice President of creative and design for Cartoon Network, Jacob Escobedo spoke to AdWeek’s Mollie Cahillane about the changes. Traditionally, the channel has employed a CMYK color palette, but things are broadening out with this new refresh. In the comments, the sap took aim at those rumors of Cartoon Network’s demise and singled out the new direction for the different programming blocks. Warner Bros. Discovery is targeting a wider family audience and girls with some of these decisions. It will be interesting to see how that proceeds. Check out some of the comments down below.
chatted with the folks over at cartoon network about the net’s first brand refresh in 10 years—just in time for its 30th anniversary https://t.co/5XT3iyC7Jb via @Adweek
